In order to create and organisation that is guided by data, it’s imperative that your strategy is focused on business outcomes. This is so that you can be clear about what you are trying to achieve, and do things that benefit the business.
Use cases help to give you that focus on business outcomes from both a macro strategy and micro data product development perspective. They help to give the direction and requirements for solutions to build, technology to put in place and most importantly the basis for your business case.
In this webinar, Jason Foster discusses how to keep your data strategy aligned to business outcomes through the definition of use cases and how to value your data and analytics initiative.
Topics that Jason covers include how to: